Intro

Welcome! The Games Finance Market is the UK’s largest curated B2B initiative, taking place every year during the London Games Festival. This event connects established games businesses and new games start-ups with investors, publishers and platforms. The 2027 Games Finance Market takes place on Thursday 15 April and Friday 16 April at the Business Design Centre.

Applications are now open to take part – we pre-select all participants due to venue capacity and to ensure a high-quality level around pitch meetings.

It is important to note that the Games Finance Market is not open to service providers or agencies, since the goal of the event is to connect studios currently working on a video game with publishers and investors who can potentially fund development and/or offer publishing support.

Please create an account and fill this application form to tell us about you and register your interest.

Deadline and Fees:

For selected publishers and investors, we will provide a free ticket, giving you full access to the Games Finance Market keynote, meetings, lunch and tea/coffee breaks on both days of the market. The ticket also includes free access to the wider London Games Festival industry programming (meetings, conferences and talks) and the New Game Plus upcoming games showcase, both taking place on Friday 16 April and Saturday 17 April at the Business Design Centre

One single ticket covers your company's attendance for up to 2 people.

Please note that completing this application form does not obligate you to confirm attendance to the Games Finance Market. Nor does an application guarantee entry.

Games Finance Market selected participants will be granted early access to an online meeting tool which will support the event.

Ahead of the event, participants will also be asked to make advanced choices for the meetings they would ideally take at the Games Finance Market. The Games London team will then create a meeting schedule for each attendee, arranging a few meetings based on the choices they make. The online meeting tool will also allow studios to schedule further meetings over the course of the two days.

Thanks for reading – you can now create an account and fill your application form!